På studieturen til Amsterdam besøger vi bl.a. et af Amsterdam's førende designfirmaer Hollandse Nieuwe. Her vil designer og partner i firmaet Hans Reineke vise rundt og fortælle om firmaet og deres arbejder. Nedenfor et uddrag fra deres hjemmeside
Hollandse Nieuwe works with brandstrategy, identity design, retail environments, corporate interiors
Originally founded in 1993 as an interior architecture firm, Hollandse Nieuwe has developed itself as specialist in the creation of environments that have a strong connection to the user and brand/identity. Hollandse Nieuwe’s approach to design en brand strategy are explicitly intertwined.
Our experience has learnt us that successful solutions for our clients come from identifying the client’s “authentic difference”. In the authenticity of the brand, the corporate identity lies the inexhaustible source for strategy, marketing communication and design. We deliver a distinguishing visual ability which is relevant to our client, her clients, consumers, users, in short all of her stakeholders. Our projects are evidence of this.